Marketing Pt 2.

january 14th, 2014.

Marketing copy from a Trader Joe's pineapple juice carton. Vlad reads this and hears a person having fun. I hear someone screaming into the darkness. Because when *I* wrote this copy, I was screaming.

O symbolic mystery | Trader Joe's Pineapple Juice


But then, it really depends who you're writing the bombastic low-information copy for. I've only written it for horrible people. If indeed Trader Joe's is an excellent place to work, if this pineapple juice carton could be written over giggles in an open plan office with great coffee, then the screams die away. The pineapple fun rises like pineapple pulp. All is well.

Related: Randy Coffee and Firehorse. Pinapple juice carton wishes it could be this grandiloquent. It wishes.